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The average user would generally spend about an hour and a half on the app each day.After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.
In July 2015, Bank of America Merrill Lynch valued Tinder at $1.35 billion, based upon an estimate of $27 per user on an estimated user base of 50 million, with an additional bullish-estimate of $3 billion by taking the average of the IPOs of similar companies.Companion apps were being developed by different companies allowing users to, for example, use the user's heart rate to determine which direction to swipe instead of the user swiping with their hands.The main companion site for Tinder has been Facebook, as Tinder users connect their Facebook profile to their Tinder accounts for verification and profile details.The two later attended USC together and entered the Internet entrepreneurship field.Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.If two users like each other it then results in a "match" and they are able to chat within the app.
In March 2015, Tinder announced the public release of its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.
Candidates who are most likely to be compatible based on geographical location, number of mutual friends, and common interests are then streamed into a list of matches.
Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.
Chatting on Tinder is only available between two users that have swiped right on one another's photos.
The selections a user makes are not known to other users, unless two individuals swipe right on each other's profiles.
This is an optional service offered to Tinder Plus users that costs an additional fee their paid subscription. Carbino, "the findings indicate that Tinder users are more likely to be looking for a committed relationship than are offline daters." States The New York Times in their article "First Comes Tinder. "1 Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.